Aside from dealing with AVS issues this week, we're still moving forward strong with the new Blinksale. I hate calling it "new" or "2.0" as I though the nature of web-apps implied a constance evolution, however the upgrades in the works are more revolutionary the evolutionary. It is safe to say I'm drinking our own kool-aid at this point. Which is a good thing.

If you're going to build a product—like a Blinksale, Skobee, or Sproutit's Mailroom—you'd better be ready to drink your own kool-aid (or clean your own crap off your shoes). There's really no point to building it otherwise. The key to success here is being able to strike the balance of being your app's biggest fan and at the same time playing the role of a moderate critic. You don't want to be the biggest critic though because somebody else is bound to fill that void. Trust me. That person probably deals with chronic anger issues as well.

Why do I say all this? Well, like the boys at Skobee and Sproutit, we use our product. Quite a bit. We love Blinksale, and are quick to sing its praises. However, we're also aware of its current limitations. That, coupled with feedback from our customers, allows us to quickly see where Blinksale can use some improvement. To be honest, there was a lot of thing that we wanted to do with Blinksale last fall, but the timing simply was not right. But now it is.

Six months of feedback and product use has gelled our thoughts, and the results are quickly coming into place with Blinksale 2.0. The new product is going to revolutionize the idea of online sales, billing, and invoicing. Am I drinking our own kool-aid? Sure I am. But I also believe that Blinksale is about to turn online invoicing on its head. We still have a little bit more to do to polish this fella' up, but it will be worth the wait. By the way, if you're a paid subscriber to Blinksale before we roll out 2.0, we'll have a special surprise for you to say thanks when we launch. Stay tuned.