Making the Complex Simple
2006 February 10 by Josh
In the screenshot on the left you'll see two variations of the exact same page. On the top is the New Invoice form from the current live Blinksale application. On the bottom is the exact same form from Blinksale 2.0 in development.
Care to guess which version is more feature rich? While its hard to tell from these small screens (since its all we're going to give you now), the form on the bottom probably includes about 50 percent more features than the form on the top. You see, when we finalized our feature and improvements list for Blinksale 2.0 we had two goals. The first, obviously, was to add to the power and functionality of the application.
The second goal was to make the application even simpler than it already is today. For those who already use Blinksale, you know that this is a tough order. It's already pretty darn easy to use. Simplifying the complex is no easy task, but the rewards are great. Consequently, we've hashed and rehashed design concepts, looking for ways to improve the personal experience of billing your clients.
In order to add features and simplify the experience, we've had to ask ourselves what each page is about. In this case, this page shown is about creating the invoice. In the present version of Blinksale, there are some features on this page that are not about creating the invoice. They might be about paying the invoice, or sending the invoice, but not creating it. Those features have now been moved to their rightful place. This allows us more room to add tools that are about creating the invoice.
These improvements will let you create invoices even faster, with more ease, and oddly enough, more flexibility all at the same time. Blinksale 2.0 has the ability to change your entire mindset about billing your clients. And simplifying the complex is one way we're going to make this happen.
Update: Under the Radar notes Blinksale in a recent post about Web 2.0 along with 37signals, Flickr, Gmail, Writely, and a couple others. That's some fine company.