Firewheel Design creates sophisticated interfaces for web applications, software, and mobile devices. We craft exceptional brands for digital media. We are icon design experts.

Stay in the loop with our newsletter. Drop your email here, and we'll keep you up to date. No worries, we'll never share your info. Ever.

The RSS Feed

Our RSS Feed keeps you up to date with both our Branding Web 2.0 blog and today's Current Plugs:

Feed Me!

The Studio

Southlake Town Square
181 Grand Ave, Suite 206
Southlake, TX 76092

817 428 4248
design@firewheeldesign.com

Copyright © 2001-2006
Firewheel Design Incorporated
All rights reserved.

July 2005

Sparkplug : July 2005

While Microsoft's XBOX 360 and Sony's PS3 have been duking it out over graphics capabilities of their next-generation video game consoles, the big hoopla surrounding Nintendo's forthcoming Revolution system is its... controller?

No one seems to care what the new XBOX controller looks like, while the PS3's "batwing" has caught some flak. However, Nintendo is keeping its new controller a closely held secret. Gaming legend, Shigeru Miyamoto, was recently tracked down by GameSpy for some inquiries into the new controller design. True to form, Miyamoto reveals very little. However, Miyamoto's philosophy on controller design is telling.

Our studio has always been known for bright colors. Before the orange and black, it was purple and black. Marcel Mouly is probably my favorite living artist. What can you say?

Last fall we started working a certain green into the design of our site. Some people loved it. Some hated it. We believe it went well with the orange. So when the time came to design Blinksale, we decided to key off of that green (invoices, money, green, get it?). And thus far, the vast majority has loved the green.

But the color has its haters. Yesterday, the lime backlash began with Eric Meyer. We love Eric and his books. His commentary left us in stitches though:

On the other hand, the visual design of Blinksale totally hurts my eyes. Those are some amazing shades of green, boys. I really wish they didn’t clash in quite that way.

Well, the green's here to stay. Although perhaps down the road we'll issue an "Eric Meyer Collector's Edition" stylesheet mod. We'll see. (Argh! My eyes!)

Anil Dash posts a thought-provoking commentary on the buzz that surrounds web-applications versus the actual benefits of the application itself. In this case, Anil is referring to Blinksale:

A lot of the links to the service say things like "full of AJAXy goodness!" or "guess how small the dev team was?" or "it's Ruby on Rails!". People, this is a tool for helping your business make more money. The criteria for success include things like "It made my client pay faster.", "It reminded me to collect from someone that hadn't paid." or "It reduced overhead in creating an invoice."

Emphasis, Anil's. And I have to agree. We definitely value the buzz (and the kool-aid drinking... in our case, orange and lime), but the fact remains: Blinksale is about making it easier to get paid. It's not really about AJAX or Rails or some "Web 2.0" technology.

Do you think we overlook (or favor) applications because of the technology used, and not because of what the application does?

Say Hello to Blinksale

2005 July 26 by Josh

Comment Icon 4420 Comments

With a lot of excitement, we're pleased to announce that Blinksale has launched. Online invoicing just got a lot easier for small businesses, freelancers, and contractors. So head on over, and check it out. Billing your clients has never been this much fun.

Many thanks to everyone who had a hand in this, especially our beta testers down the stretch. Your feedback has been greatly appreciated.

And while this is big celebration for us today to launch our first web application, this isn't the end of the road. There are a lot of things coming for Blinksale over the next several weeks and months. We truly believe it's the easiest way to send invoices online, and we aim to make it even easier. Stay tuned.

WorkHappy.net posted a thoughtful interview with me about Firewheel Design, IconBuffet, and the soon-to-launch Blinksale. Many thanks to Carson McComas and the rest of the WorkHappy.net crew. There's some info in there that I can't say I've ever discussed anywhere else at this point, so kudos to Carson for drawing me out a bit.

To be honest, I've never known quite what to think about Creative Commons, a "non-profit that offers a flexible copyright for creative work." I've never given any of my personal work a Creative Commons license, nor has Firewheel ever issued anything with a Creative Commons license. I guess I've always felt that it's either mine, I own the copyright, don't use it unless you get permission—or, it's free... use it and distribute it how you will.

On that note, John Dvorak jumped into the discussion with a scathing write-up for PC Mag about Creative Commons. Personally, I have to say that I largely agree with him. This is not to say that I disrespect a work distributed under a Creative Commons license. It's just that uh, copyright is copyright. You can tell people how they can and can't use your work without a Creative Commons license.

In some situations I understand the Creative Commons gives content owners a formatted copyright notice without having to invest the time of creating your own, but uh, how hard is that? Creative Commons is simply a gray-area crutch in what is already a black and white issue. Instead of licensing our works through Creative Commons, we've simply chosen to the make use of the protection that copyright law already affords us for our work. There is no need for somebody else's "brand" of copyright.

The Blinksale Manifesto

2005 July 18 by Josh

Comment Icon 6 Comments

As the Blinksale launch closes in on us, we've decided to post the Blinksale Manifesto, eleven simple ideas that have guided our thinking about online invoicing.

Getting paid should be fun

Put simply, receiving payment for services performed or goods sold is why most of us work. While many small business owners, contractors, and freelancers enjoy the work they perform, most of us would rather be skiing. Or on a lake. Or in front of a 60-inch plasma TV. We work so we can get paid. And if we get paid enough, perhaps we won't have to work as much. Getting paid for your services should be easy, painless, and quick. This is why we created Blinksale.

Unlike other self-proclaimed Wonka fans, I've been eagerly looking forward to this last weekend and the opening of Charlie and the Chocolate Factory. While most of this summer's remakes have no appeal to me whatsoever, a fresh look at Roald Dahl's classic children's book is certainly welcome.

Not that Mel Stuart's 1971 interpretation needs improvement. I'm just that much of a Wonka fan. If you don't believe me, the Stanford Center for Internet and Society can back up my claims of ownership of the domain "pureimagination.com." Just don't bother visiting there, you won't find anything. Another story for another day.

The fact is, you really can't (or shouldn't) compare the 1971 classic with Tim Burton's new run. The screenplays, while similar, take entirely different views on Wonka's life, with Burton's staying a bit truer to Dahl's story in the original book.

Fire Up Those Comments

2005 July 15 by Josh

Comment Icon 817 Comments

Well, while the production server for Blinksale was down for a bit this afternoon, we decided to go ahead and get our new comment templates up and running. I know, as if we weren't busy enough, now we have comments to maintain. That said, it should be fun.

The Firewheel site re-design is oh, about 90 percent complete. The remaining updates will be gradual, and implemented as we have time. Now the question is, who wants to be the first person to leave a comment? Keep cool. Everyone will get a turn.

A recently-obtained email sent directly to Darl McBride from one Michael Davidson reveals that, at least as early as 3 years ago, McBride could not have helped but know his claims against IBM (and Linux in general) were utterly without merit:

The project [a comparison of SCO's source code to that in Linux] was a result of SCO's executive management refusing to believe that it was possible for Linux and much of the GNU software to have come into existance without *someone* *somewhere* having copied pieces of proprietary UNIX source code to which SCO owned the copyright. ...
At the end, we had found absolutely *nothing*. ie no evidence of any copyright infringement whatsoever.

I admit to a twisted sort of pleasure watching SCO dig itself a deeper and deeper hole. What I'm wondering now is whether this might be grounds for pursuing criminal charges? Seems like there has been some covering up of evidence for the purpose of misleading the court.

This is Not Intentional

2005 July 13 by Josh

Comment Icon 1 Comments

Wow, well if you couldn't guess it by the looks of this page, we've gone and decided to re-design our site again. Shh... Don't tell! Aw, who cares... you can tell now. Amazingly enough, this is the 200th post to our Sparkplug blog, and it just so happens to be the one we're rolling the new template on to.

The rest of the site is coming soon. Don't worry. Until then you just get to enjoy a mixed breed of Firewheel... Circa 2004 and 2005. We hope you have fun. There's oh so much more to come.

Update: After an evening of furious updating, the majority of the new templates have been implemented on the site. There are a bunch of portfolio images that now need to be edited, and a few other tweaks made. Oh, and we'll be opening comments on some of our posts soon.

July's Plugs

Take an appetite-ruining, belly-laugh-inducing walk through the Gallery of Regrettable Food.

2005 July 29 by Brian

The Privacy Cartoon Sampler is brilliant satire that's only barely so.

2005 July 29 by Brian

If after all these years they're still for sale, they must really work! Right?

2005 July 29 by Brian

We've used MovableType to manage our blogs for years, and have always been more-or-less pleased with the software. It does what its supposed to do. That said, I won't be buying a t-shirt. Note to the single geeks out there: That hat will not get you a date. (Really, I don't mean to pick on SixApart... that page just creeps me out.)

2005 July 28 by Josh

Roadside Art Online declares that "America's great art can be seen from the window of a passing car". Fascinating stuff. Any place that devotes space to Howard Findster's Paradise Gardens is definitely worth one's attention!

2005 July 28 by Brian

Each key on the Optimus Keyboard features its very own digital display. But I thought being a successful typist meant not having to look at the keyboard! Shows what I know.

2005 July 28 by Brian

Trendalicious! follows the most popular links on the web according to del.icio.us hour by hour. So if you want to know what's hot on a moment by moment basis in the geek community, it's pretty cool. Hmm, I wonder what's number one is right now?

2005 July 27 by Josh

Not exactly pixels, not exactly LEGO, but something in between.

2005 July 27 by Brian

Back in the 40's they could animate like nobody's business! However, the storylines were often a bit hokey: Superman vs. the Mechanical Monsters (find lots more here)

2005 July 27 by Brian

Really? The very first image on the web? Really?

2005 July 26 by Brian

Though I find Mountain Dew to be a bit on the nasty side, I must admit that its commercials are often quite clever. Case in point: One, two, three, four excellent spots featuring amazing 3D renditions of Antonio Prohias' classic comic Spy vs. Spy.

2005 July 26 by Brian

Konfabulator, that zany widget engine released first for Mac and then for Windows, has just been acquired by Yahoo. Yahoo plans to use Konfabulator's widgets to deliver their internet content right to the desktop, outside of a web browser. But that's not the big news. The big news is this beautifully illustrated comic tale recounting the genesis and development of Arlo Rose's JavaScript runtime brainchild. I love every panel. And, oh yeah -- congrats to the Konfabulator folks on the acquisition.

By the way, this also means that Konfabulator is now completely free. Have at!

2005 July 25 by John

For a long time I've been accused of dreaming that there was once a breakfast cereal named Freakies, but no more! Enjoy this plethora of pleasing retro packaging. Cocoa Puffs once gave away a Pontiac? Yowza!

2005 July 25 by Brian

Non-vandalizing graphic vandalism: moss graffiti

2005 July 25 by Brian

Hey, we're wrapping up the week here at Firewheel, preparing for the launch of Blinksale in the next few days (did I just say that?). Anyhow, in honor of Brian returning from vacation today, we've posted 50 Free Buddies, a collection of 50 (yes, fifty) GIF icons you can use in iChat or Adium or your ICQ, AIM, Yahoo, whatever chatter of your choice. We don't care. We simply ask that you enjoy... Happy Friday people!

2005 July 22 by Josh

Today the virtual hardware goes to Jay Williams, my brother from another mother, proving that humility and determination can accomplish unbelievable things.

2005 July 22 by Josh

Seth Godin hits upon some good points with his advice for authors of non-fiction works. Really good advice.

2005 July 21 by Josh

A wonderfully long interview with Wil Shipley of Delicious Monster was just posted this morning. Can't beat this.

2005 July 21 by Josh

One of our logos, albeit an ancient one for Yellowlane, popped on the LogoLounge home page this morning. Hurry! It'll be gone tomorrow.

2005 July 20 by Josh

"Beginning August 7, 2005, Prophet Yahweh, Seer of Yahweh, will start his '50 State UFO Summoning Tour 2005.' During this time, UFOs will appear on Prophet's signal for radio or television news and talk shows to film and photograph." And this about sums it up. That's pretty darn hilarious.

2005 July 19 by Josh

Props to George Hincapie, Sparkplug's July 18 Stud of the Day. A close second place goes to Tiger Woods, who offers us this gem after winning his 10th Major, "No matter how good you play, you can always play better."

2005 July 18 by Josh

The final issue of Design In-Flight has been posted as a free download. It's sad that there are not more publications of DIF's quality. Thanks Andy.

2005 July 15 by Josh

A handful of friends have commented since the new design launched about our distinguished taste in color. We're not so sure. Maybe we are brilliant color masterminds... Or, maybe we were simply influenced by our childhood breakfast experiences.

2005 July 15 by Josh

If you remember Adventure, that terribly wonderful Atari 2600 game, you'll want, as did I, to play it online! The chalice is mine!

2005 July 15 by Brian

One day you just might thank me for this helpful survival tip: "Yes, you CAN make a fire from a can of Coke and a chocolate bar!"

2005 July 15 by Brian

Forget OnStar. You need the Trunk Monkey!

2005 July 14 by Brian

How's your eyesight? Thankfully there's only one ghost, and he's not very bright!

2005 July 14 by Brian

Small and choppy, yet fulfilling: Matrix Ping Pong!

2005 July 13 by Brian

You need to create a surefire slogan but you just don't have the time. Let Sloganizer do it for you! Careful, it's addictive.

2005 July 13 by Brian

Utilizing Google Maps and Google Earth satellite imagery, Google Sightseeing serves as tour guide to exotic, birds-eye-view locales.

2005 July 13 by Brian

...to get to the center of our assumptions about UI design? One communication designer working on his diploma at a German university is toying with the idea that it may take no clicks at all. His multi-layered Flash project takes away the click entirely, replacing it with mouseovers and mouse gestures such as the strikethrough and circling motions. Have a go at it and see how much you can explore before the urge to click something, anything, becomes overpowering. You'll feel just like a recovering click addict.

2005 July 12 by John

We launched the official Blinksale Blog this afternoon, forcasting the imminent launch of Blinksale. You can head over there for all the news that's fit to publish about our new online invoicing application. In the meantime, thousands have signed up for the Blinksale mailing list. Will you be one of the first to know when Blinksale arrives?

2005 July 12 by Josh

The fascinating Patent Room has launched an equally fascinating weblog. Gotta love the strawberry stand!

2005 July 12 by Brian

Abandoned Japanese amusement park.

2005 July 12 by Brian

Urban Zulus weave baskets from recycled telephone wire. Gorgeous!

2005 July 11 by Brian

The cut paper illustrations of Yamauchi Kazuaki, whose name is new to me, are every bit as wonderful as those of Eric Carle, who I've admired for years.

2005 July 11 by Brian

These clouds are far out! Though if they were hanging over my house I'd probably cautiously hide in the basement.

2005 July 11 by Brian

Business Logs and Subtraction have both weighed in with their initial impression of Blinksale, our forthcoming online invoicing solution. We thought you might enjoy their respective views. With the launch only a handful of days away (of course I'm not going to say how many days yet), we're pumped about the progress. Not on the mailing list? You should be.

2005 July 8 by Josh

Apparently, Microsoft has seen the error of its ways and is now teaming up with the Web Standards Project to ensure standards support in its web application development tools. Any mention of improved standards compliance for Internet Explorer is conspicuously absent from the release, however.

Perhaps, like the unrighteous judge, MS was simply worn out by web developers' cries for relief from Explorer's quirks. Perhaps MS is beginning to see how a standards-based web benefits everybody. Perhaps this is all just a publicity stunt meant to deflect some of the criticisms leveled against the company. But that kind of cynicism isn't very personally attractive; so here's hoping for a standards-compliant IE7.

2005 July 8 by John

YouTube looks to be a video version of Flickr. The possibilities are frightening.

2005 July 8 by Brian

Plan 9 From Outer Space is now available for your free-of-charge viewing pleasure.

2005 July 8 by Brian

As soon as Josh sees this, he'll be in his car and off to Starbuck's.

2005 July 7 by Brian

Most definitely the strangest thing you'll see all day.

2005 July 7 by Brian

It's been a while since we've seen a new VW Cabrio, as it was largely replaced by the New Beetle convertible when they killed the line in 2002. However, 2006 will bring us a new Cabrio, and the concept images are stunning.

2005 July 6 by Josh

If you're prone to sleepwalk, you may want to avoid living near large construction cranes. That's not the place you want to wake up.

2005 July 6 by Josh

A Lego minifig sort of vibe applied to weekday adult drudgery.

2005 July 6 by Brian

It's not just the retro look and feel of this phone which fascinates me, but also the sound! Go here to see it in action.

2005 July 6 by Brian

One of my favorite networks, OLN, relaunched their website over the weekend as the Tour de France kicked off. The old site was a nightmare, and the new site is really a wonderful step forward, complete with a new identity campaign and web standards to boot. I love the large navigation and bold color choices. Shocker, eh?

2005 July 5 by Josh

It's the only thing that could make such an excellent piece of design even warmer and friendlier. The player is still completely functional, too -- right down to the touch-sensitive clickwheel.

Between this and the M-Audio iControl Garage Band device, I'm wondering whether the treestuff may be making a comeback in the world of consumer electronics. At least somebody has the wood (and synthetic stone!) computer peripheral market already pretty well in hand.

2005 July 5 by John

Own your very own theremin, conveniently assembled inside a 1980's lunchbox.

2005 July 5 by Brian

Don't spend it, fold it.

2005 July 5 by Brian

Some tongue (that enjoys artifical sweeteners) in cheek by Coudal.

2005 July 1 by Brian

The Occupational Safety and Health Administration has helpfully compiled for us all the ways things can go very, very wrong on the job. The descriptions of these scenarios are not for the faint of heart; however, the lovingly rendered depictions are often unintentionally hilarious.

The navigation for these macabre case studies is itself an occupational hazard; so if you want to be as prepared as possible, you'll need to back up to the index page to see all the examples. Remember, only you can prevent falling through multiple flights of stairs.

2005 July 1 by John

I hope these little beauties make it to the States because I could really go for a Pac-Man, or a Dig Dug, on my desk!

2005 July 1 by Brian

How to create your very own mosiac with materials already within arm's reach. The subject of the tutorial, and a nearby blank wall, certainly inspired me!

2005 July 1 by Brian